Our Collective
At Upcraft, we believe that true leadership isn’t about knowing everything—it’s about knowing where your strengths lie, and where you need the right people beside you.
That’s why we’ve built The Collective—a carefully assembled network of exceptional partners who bring depth, precision, and subject-matter mastery to every engagement. These are not affiliates or vendors. They’re proven collaborators. Specialists who’ve worked alongside us across industries and decades. Each one brings a unique skill set that complements our own—from legal structuring and tax optimization to engineering, real estate, cybersecurity, design, and financial strategy.
Together, we form a collective greater than the sum of its parts. This allows us to offer clients not just clarity and execution—but the right tools, talent, and perspective to get the job done at the highest level.
Because transformation doesn’t happen in silos.
It happens when the right people bring the right craft—together.
Alonso Vega-Albela
up*Craft Collective
Principal
Strategic, multidisciplinary, and relentlessly builder-minded, Alonso is the founder of up*Craft Collective—a consultancy that brings structure, clarity, and creative momentum to businesses in transition or growth. With over two decades of leadership experience spanning operations, marketing, product development, and brand transformation, Alonso thrives at the intersection of structure and vision. Throughout a career that has moved fluidly between founding companies, turning around legacy brands, and advising executive teams, Alonso has led initiatives ranging from multi-unit hospitality expansion to global product launches and manufacturing relocations. Whether modernizing infrastructure, launching next-gen tech, or helping brands rediscover their voice, the work always centers on thoughtful execution and meaningful impact. Fluent in both English and Spanish, Alonso brings a global mindset to every engagement, partnering with clients across borders and building bespoke teams through a trusted collective of specialists. Known for a pragmatic approach, collaborative leadership style, and eye for brand detail, Alonso doesn't just offer ideas—he helps build what’s next.
Janathan L. Allen
Allen Barron, Inc.
Integrated Tax, Legal, Accounting Strategies
Janathan Allen is an experienced tax attorney and business lawyer who integrates business, legal, tax and accounting strategies to provide her clients with better answers to their questions and more informed strategies to leverage their opportunities. Most businesses have separate tax attorneys, business attorneys, CPAs and accountants, tax preparers and financial advisors. If you take the same problem to each professional, they will provide what they genuinely believe is the right and best answer. However, it will only be based upon their unique (and somewhat limited) perspective. The business attorney will have no idea how the solution they are recommending impacts business operations or your accounting systems. The financial planner has no idea how their recommendation may be impacted by interstate or international tax implications. This is the genuine value of the integrated approach Janathan Allen and Allen Barron take when they work with you as a client on any challenge or opportunity.
Jimmy Hernandez
Unmatched Reliability
Infrastructure Technology
Jimmy Hernandez is the founder of Unmatched Reliability, a firm built on one guiding principle: deliver enterprise-grade IT to the businesses that need it most—without the enterprise price tag. With over two decades of experience spanning military, corporate, and small business systems architecture, Jimmy brings deep expertise in cloud infrastructure (AWS, Azure, GCP), cybersecurity, and virtualization. He specializes in designing secure, scalable IT environments through Infrastructure as a Service (IaaS), providing Upcraft clients with trusted solutions for business continuity, disaster recovery, and data integrity. A U.S. Marine Corps veteran with Top Secret SCI clearance, Jimmy is as disciplined in execution as he is strategic in planning—making him a cornerstone of our technology partner network.
Luke Quigley
Logi•Q Engineering
Engineering & Product Development
With over 30 years of technical leadership across aerospace, biomedical, and manufacturing sectors, Luke Quigley brings precision, innovation, and process discipline to everything he touches. A Six Sigma-certified engineer and Marine Corps veteran, Luke specializes in product development, lean systems, and production optimization. From concept design to regulatory compliance, he’s led end-to-end modernization of product lines, introduced cost-saving manufacturing innovations, and developed tools that streamline scale. Luke’s career reflects a rare blend of creative engineering, statistical rigor, and hands-on operational leadership—making him a key partner in Upcraft’s product and systems engagements.
Tim O'Rielly
The O'Rielly Group
Real Estate Strategy & Development
Tim O’Rielly brings decades of experience in commercial real estate development, spanning over $250M in build-out value across more than one million square feet. With expertise in acquisition, entitlement, financing, planning, and marketing, he offers strategic oversight from concept through execution. Tim has led development for landmark projects across Southern California and the Southwest, with past leadership roles at Newport National Corporation and Sickles/O’Brien Development Group. Today, he advises clients across asset classes and development stages, serving as a key strategic voice in location selection, due diligence, and build-environment planning.
Global Execution in a Borderless World
At up*Craft Collective, our work doesn’t stop at the edge of a map. Business today is global by nature, and so are we. From cross-border ventures to multinational expansions, we bring the cultural fluency, operational rigor, and strategic dexterity to work seamlessly across geographies.
Our collective includes team members and partners fluent in multiple languages, familiar with diverse regulatory frameworks, and experienced in navigating everything from international supply chains to emerging markets. Whether we’re helping launch a new product in Latin America, optimizing manufacturing in Asia, or building infrastructure for a North American brand with global ambitions, we bridge the distance between ideas and execution.
We understand that working internationally isn’t just about translation—it’s about interpretation. And it’s this nuance that sets us apart.
Global PErspective
Built, scaled, and advised businesses in diverse markets, giving us a nuanced view of what works across borders, cultures, and regulatory landscapes. This global lens fuels our strategies and shapes our execution.
Partner Network
We’ve curated a trusted network of specialists, each a leader in their field and their locality. Together, we offer a collective of deep expertise, united around your vision and the world.
Market Signals
From global trade shifts to supply chain bottlenecks, we keep our ear to the ground. This awareness helps us anticipate challenges, spot opportunities, and shape resilient strategies for the real world.