The Door Metaphor We've all heard it, right? When one door closes, another one opens... It sounds ethereal and romantic. And maybe it worked for Bell in the late 1800s. But we take a slightly different approach: When one door closes, smart professionals don’t wait around—they BUILD a new one in a better neighborhood. In...
The Branding Brain: The Intersection of Human Behavior & Culture in a ‘Now’ World
In today's 'now' world branding isn’t just about standing out. It's about syncing with how people feel scroll, and decide before they even realize it. Why We Buy, Remember, and Come Back What makes a brand unforgettable?Why do certain visuals, voices, or taglines stay with us—while others fade into noise? In a “Now” world—where attention...